Nordstrom Beauty Director Autumne West Shares Deals That Will Sell Out, Must-Haves & Trend Predictions

We interviewed Autumne West because we think you'll like her picks. Autumne is the Nordstrom National Beauty Director. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Get ready to revamp your beauty routine with insider tips straight from Nordstrom National Beauty Director Autumne West. In an exclusive E! interview, Autumne unveils the must-have Nordstrom Anniversary Sale deals that are bound to fly off the shelves, her personal beauty essentials that stand the test of time, and her predictions for the next big trends in beauty.

Autumne advises, "The newest must-have item might not be what you or your skin ultimately needs, because everyone has a different skin type. It’s important to discover what works for you."

Whether you're on the hunt for game-changing skincare solutions or eager to experiment with upcoming trends, her insights promise to guide you toward beauty choices that are both informed and inspired.

Nordstrom Anniversary Sale Beauty Deals Under $50

"The NARS Power Matte Duo offers a neutral and bold lip at an incredible deal. I love that the matte shade glides on without feeling dry."

Autumne's Tips: "I will also use the pencil as both a lipliner and lipstick. It has great staying power!”

“The Benefit Lil Lash Adventures Set is something I will be picking up this Anniversary Sale for the three different types of mascaras."

Autumne's Tips: “I’ll use them each to layer: one for length, one for volume, and one for curl. I love that they’re small and travel-friendly."

Nordstrom Anniversary Sale Beauty Deals That Will Sell Out

“Stocking up and saving on this duo is a must. It is a refreshing spray you can use every day and even multiple times a day."

Autumne's Tips: "I use this to prepare my skin before applying makeup because it’s hydrating and helps my makeup glide on. I will also use the spray as my last step to set my makeup for longevity.” 

“You can expect immediate shine and smoother hair after using Moroccanoil. Over time you’ll find your hair feels repaired and more hydrated.”

“This will be your new favorite body moisturizer because your skin will feel smoother, firmer, and paired with a natural glow.”

“The rose note in this set is light and just a little sweet. I prefer to use a hair mist for touching up my scent after a long day.”

TikTok-Famous Nordstrom Anniversary Sale Beauty Deals

E!: Are there any beauty products that TikTok convinced you to buy that you recommend we should get from the Nordstrom Anniversary Sale?
AW:  TikTok reaffirmed some favorite beauty items that I haven’t used in a while, plus introducing me to new ones that I haven’t tried yet! If you’re like me, now is the time to try something you’ve been looking forward to at a great price.

"I will pick up the Charlotte Tilbury Blush & Glow Glide Set for the Glow Glides Hollywood and Glowgasm Beauty Wand Highlighter.”

"If you’re seeking a natural glow and a great base for your glam, this is the set for you."

More From Autumne: "The Mini Diorshow Maximizer 4D Lash Primer-Serum will help your full-size Diorshow 24H Buildable Volume Mascara last longer throughout the day, while conditioning your lashes. The full-size Dior Addict Lip Glow Lip Balm is great by itself or as a primer, and it’s moisturizing. Plus, the bag is super cute.”

Autumne West's "Can't Live Without" Beauty Products

“I am loyal to MAC lipliners. Whether I am layering it with a sheer gloss or rocking a bright red lip, you will always find one in my makeup bag.”  

"I make sure to pack my setting powder everywhere I go. I’m really loving Hourglass at the moment.”

“I can’t live without my skincare tools. NuFACE is my go-to tool."

Autumne's Tips: "Skincare is essential when preparing for a makeup look, especially when I need it to last all day."

E!: Can you share a beauty trend or product that you once embraced but later regretted?
AW: I love makeup and never regret jumping into seasonal beauty trends. While photographs might last forever, and might make me cringe, it’s still fun to see what was popular at the time. I rocked a dark, stenciled brow and I’m not ashamed to say it!

E!: What key factors contribute to the long-term success and enduring popularity of the Anniversary Sale, particularly within the beauty industry, where trends and consumer preferences can shift rapidly?
AW: We make an effort to listen to our customers’ needs, especially during the Anniversary Sale. When it comes to beauty, we look forward to partnering with our customer’s favorite beauty brands to ensure we offer exclusive sets that they’ll be excited by and love.

E!: As someone deeply immersed in the beauty industry, what upcoming trends do you predict will make a significant impact in skincare and makeup? 
AW: I am looking forward to a return to playful, bold makeup looks from the early ‘00s and even late ‘90s. We saw grunge looks with glossy lips created with tinted lip balms make a comeback on the runways.

If you're still shopping the Nordstrom Anniversary Sale, here are the top 50 deals. 

What is the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale is hailed as the premier shopping event of the year, eagerly anticipated by many. It's the perfect opportunity to enjoy substantial discounts on top brands across fashion, home, and beauty products. Nordstrom presents exclusive deals and remarkable savings on new arrivals, bestsellers, and exclusive products, making this sale truly exceptional. It's an unparalleled shopping experience not to be missed.

When is the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale is open to everyone on July 15, 2024. Early Access to the Anniversary Sale is available to all Nordstrom cardmembers.  The Nordstrom Anniversary Sale 2024 dates are:

• July 9-14: Early Access to shop the Nordstrom Anniversary Sale for Nordy Club members with Icon status.
• July 10-12: Early Access to shop the Nordstrom Anniversary Sale for Nordy Club members with Ambassador status.
• July 11-14: Early Access to shop the Nordstrom Anniversary Sale for Nordy Club members with Influencer status. 
• July 15: The Nordstrom Anniversary Sale opens to all shoppers.

When does the Nordstrom Anniversary Sale start for everyone?

If you are not a Nordstrom card holder, the Nordstrom Anniversary Sale is open to everyone on July 15, 2024. This eagerly awaited event marks the moment when shoppers nationwide can access exclusive deals and incredible savings across a wide array of categories. It's a prime opportunity for fashion enthusiasts and bargain hunters alike to indulge in top brands, new arrivals, and exclusive products.

When does the Nordstrom Anniversary Sale end?

The Nordstrom Anniversary Sale concludes on August 4, 2024. Until then, shoppers can take advantage of exclusive discounts and savings on fashion, beauty, and home items. It's a limited-time opportunity to snag coveted items and new arrivals from top brands at exceptional prices. Make sure to plan your shopping accordingly to make the most of this annual event before it ends on August 4th!

How long does the Nordstrom Anniversary Sale last?

The Nordstrom Anniversary Sale spans several weeks, offering exclusive early access to Nordstrom Card holders from July 9 to July 14, 2024. This privileged period allows cardholders to seize the best deals on sought-after products before they sell out.

For all other shoppers, the sale opens on July 15, 2024, and continues through August 4, 2024. This extended timeframe ensures that everyone has ample opportunity to explore and take advantage of the significant discounts and savings available on top brands, new arrivals, and exclusive products at Nordstrom.

Whether you're planning to shop early with your Nordstrom Card or starting on the public sale date, mark your calendar to make the most of this highly anticipated annual event.

Do you need a Nordstrom Card for the Anniversary Sale?

No, you do not need a Nordstrom Card to shop during the Anniversary Sale at Nordstrom. While Nordstrom Card holders enjoy exclusive early access to the sale from July 9 to July 14, 2024, the sale opens to all shoppers starting on July 15, 2024. Whether you have a Nordstrom Card or not, you can take advantage of the discounts and savings available across a wide range of categories

Do Nordstrom Anniversary Sale items restock?

During the Nordstrom Anniversary Sale, popular items may occasionally be restocked based on availability and demand. However, the restocking of specific items can vary, as it depends on inventory levels and the popularity of particular products.

Nordstrom strives to provide a diverse selection of discounted merchandise during the sale period, but due to the limited-time nature of the event and the high demand for certain items, availability can change rapidly.

It's recommended to check back frequently or sign up for notifications to stay updated on restocks and ensure you don't miss out on your desired purchases.

How often is the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale is an annual event that takes place once a year. It typically occurs during the summer months, often in July, offering shoppers exclusive discounts and savings.

The sale is highly anticipated by Nordstrom customers and fashion enthusiasts alike, providing a unique opportunity to purchase new arrivals, top brands, and exclusive products at significantly reduced prices. 

What products are a part of the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale is known for its extensive selection of discounted merchandise, appealing to a wide range of tastes and preferences across fashion, home goods, and beauty categories.

Shoppers can expect to find deals on men's and women's apparel, including clothing from popular brands and designer collections including Free People, Good American, and Spanx. Additionally, the sale often includes discounts on shoes, accessories, and jewelry from Hoka, Tory Burch, BaubleBar, Kate Spade, and more.

For those decorating their homes, the sale may feature markdowns on home decor items, furniture, bedding, and kitchen essentials from Our Place, Le Creuset, Capri Blue, and more.

Beauty enthusiasts can indulge in savings on skincare, makeup, and fragrance products from sought-after brands including MAC, Charlotte Tilbury, Dyson, and St. Tropez.